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Goodwill

Name 

Change

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Why?

What's Happening?

Name Change
  • This September, our name will start to gradually transition from "Goodwill Industries of Kanawha Valley" to "Goodwill Industries of the Summit." We expect this transition to be complete by the end of 2024.
     

  • The transition to "Goodwill Industries of the Summit" is a change in name and logo only; our mission, services, and commitment to the communities we serve will remain the same

  • The new name reflects the 20 counties we serve across West Virginia, offering a more inclusive identity that aligns with our expanding reach and goals.
     

  • The term "Summit" was chosen to represent the highest point or peak, symbolizing our mission to help individuals achieve their fullest potential, much like reaching the summit of a mountain.

FAQ

Will this name change affect the services you provide?

No, the services we offer will remain the same. The change to "Goodwill Industries of the Summit" is purely a branding update. Our mission and commitment to the community are unchanged.

Why did you change the name?

We changed the name to better reflect the 20 counties we serve across West Virginia, not just the Kanawha Valley. "Summit" was chosen because it symbolizes reaching the highest point, which aligns with our mission to help individuals achieve their full potential.

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Goodwill Impact Statement

At Goodwill, we support people through employment. We strengthen our community by helping people find jobs. When you donate to Goodwill, you fund our job placement, training & education programs.

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